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Lounge — Designing
a wellness app for stressed millennials 

UX RESEARCH ✦ UI DESIGN ✦ BRANDING ✦ STUDENT GROUP PROJECT

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The Daily Health Conference is a non-profit organization dedicated to promoting health and wellness all over the world, they offer talks and conferences and even an online membership. Throughout the years, they have been realising that, even though they’ve been established for years, they need to catch up with the fierceness of the Tech Health space. That’s why they’ve decided to host a contest and unveil a series of digital wellness apps of their choosing at their annual flagship conference in San Francisco.
 

Knowing this, our team and I decided that we would focus on creating an app for stress relief/management for Ironhack’s 4th UX/UI challenge.
 

Let’s talk about the issue: stress

Stress is defined as a mental or physical response to an external disturbance such as a challenge or demand, and it has a big impact on our general wellbeing if not treated. Irritability, insomnia, anxiety, burnout and depression are among the most common manifestations of stress.

RESEARCH

Market:
 

  • The COVID-19 epidemic has caused a rise in the use of mental health applications worldwide.
     

  • Preventive treatments for high-risk individuals have been proven successful in reducing pathologies associated with mental health problems as a consequence of high stress levels.
     

  • It is expected that the mobile apps related to management and control of stress will evolve in the coming years adding new functionalities until they become fully integrated self-management systems.
     

✳ Competitors:
 

  • Headspace: Helps with stress relief, anxiety control, self-awareness and attention span improvement.
     

  • Calm: Focuses on sleep improvement, regulating emotions, and practicing meditation. Includes guided meditations, breathing techniques, and calming exercises.
     

  • Happify: Moodbooster, developed with positive psychology techniques and CBT interventions. Includes games that help users to conquer negative thoughts, build self-confidence and cope with stress.
     

✳ About stress:
 

  • Activities to do in just 5 minutes that will help reduce stress levels include: Breathing exercises, music, meditation exercises, journaling, counting backwards. Source: University of Colorado.
     

  • Common effects of stress include: headaches, muscle tension or pain, chest pain, lack of motivation or focus, tobacco, drug or alcohol misuse, and others.
     

  • Different studies have demonstrated that millennials are the most stressed generation of our times with almost half of them acknowledging the fact that they don’t do enough to manage it

STRATEGY
 

We created a UX strategy blueprint and a lean UX canvas in order to prepare for the challenge, we established the main problems, our aspirations, focus areas, hypotheses, users & customers, solutions and priorities. In essence, the steps we needed to execute to have an MVP:

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The blueprint

  1. Our challenge: helping people manage and reduce stress, giving people people tools and resources to relax and reduce stress levels in their everyday lives and overcoming the “coldness” of a digital environment.
     

  2. Aspirations: providing a tool that helps people to relax and hopefully help them create new healthy habits.
     

  3. Users: millennials (of any gender).
     

  4. Hypotheses: we believe that the frequent usage and tracking of the app can be achieved if the users attain mental stability through meditation, breathing techniques and progress tracking.
     

  5. Priorities: getting to know what people think through a survey, interviews, concept testing, ideation, prototyping, usability and desirability testing.

SURVEY RESULTS
 

We created a survey to gain some knowledge on the conduct of the population regarding how they dealt with and managed stress and we got 114 answers. This helped us gain the following insights:

Survey insights

  1. The majority of people who replied to the survey were employed and between the ages of 25–35.
     

  2. 49% of the people chose “stress or anxiety” as the most prevalent emotion in their past week.
     

  3. 36% of the subjects tend to ignore their stress and 24% would like to take action but are not sure what to do. Just 20% of the people take immediate action.
     

  4. Music, breathing techniques and meditation were among the favourite stress relieving techniques (in that order).
     

  5. People prefer to spend between 5–15 minutes on stress relieving activities.
     

  6. People’s goals are to have a better quality of life, mental stability and fast solutions for it.
     

  7. 30% of people replied yes to using an app as a stress relieving tool.

INTERVIEWS & FINDINGS
 

We conducted interviews to get us closer to the target audience, millennials. You can read some of the highlights of the interviews in the right and the  affinity diagram we created to organise the main findings below:

Quotes from the interviews

✳ "My prominent emotions lately are anxiety and stress"
 

✳ "I would like to see an app that tracks my mood. Something like a journal, how I'm feeling at every moment"
 

✳ "When I'm in a bad phase, I try to do activities that make me feel good"

✳ "I would like to see after one month an overview of how you are feeling and how my mood improved, to see the progress"


✳ "I'd like to have an app that allows me to set up goals"

✳ "I've tried many techniques. the best one is to have a daily routine"

✳ "Everything about mindfulness, meditation, sleeping habits, are helping me to relax"

AFFINITY DIAGRAM

We organised our insights in ways of approaching the problem: offer short meditations and exercises.

Then, defined goals like achieving awareness through repetition and solutions like helping people create

a routine.

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TL;DR / HIGHLIGHTS

✳ PROBLEMS:

“I try to distract myself so that I don’t deal with it."

About meditation – “
I don’t get it, it’s not for me.

I don’t fully relax.”

✳ GOALS:

“To achieve awareness there are many different methods but the secret is to really repeat them, and what’s working on yourself.”

✳ APPROACH:

“I do short meditations while on the tram or bus.”

“Find
your own coping mechanism”

“I meditate regularly in the mornings.”

“I make activities that make me feel good and that I like.”


✳ SOLUTION:
“I don’t really feel motivated, I’ve just created the habit and became part of my routine

“To make me want to download an app, it should show articles informing about the topic.”

 

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