Centrifuge is a fast growing DeFi project with the big mission of creating economic opportunity for all, by connecting people to borrow and lend transparently and cost-effectively; free of intermediaries and the inefficiencies of traditional finance.
For this assignment, I had to redesign and illustrate their existing blog post flyer on Real World Assets. The created visual should incorporate their brand values and align with the DeFi/FinTech spectrum they were on. Their forward thinking and fun characteristics had to be balanced with the tangibility of their mission: to bring economic opportunities for all by connecting real world assets to blockchain.
Branding-wise, they used blue, orange and black as their branding colours.
To explain the service in the most easy-to-understand way, I chose a simple linear illustration style over a white background to give a minimalist look to the brand, and I represented real life assets such as a car, house and money entering a "digital portal" which represents the web3 environment and leaving through the other side as tokenized items that are part of a blockchain.
Subsequently, they tasked me to create an infographic visualisation that illustrates an overview of what Tinlake is, for people who are not already familiar with other similar protocols in Defi or TradFi. Tinlake is a platform built on decentralized financial infrastructure, that enables you to draw loans against conventional illiquid assets. They wanted to replace their existing infographic in their documentation page.
To show off how this product works, I decided to use the same clean and simple illustration style as the first infographic. This time, I wanted to illustrate Tinlake as a planet where all the transactions take place. After all, Tinlake is the platform that makes it all happen. Plus, I included a nod to the first illustration by including the assets (going through the portal), gravitating around the planet.